Charlotte Chevreul, a Strategy Consultant at Universum, knows the power of engaging discussions. Universum is the world's most recognized employer branding specialist, providing talent research and branding advisory services to organizations worldwide.

The challenge: making conversations interactive and anonymous

Whether leading focus groups, workshops, or company-wide discussions, Charlotte needed a way to ensure every voice was heard. She wanted a tool that could:

• Keep audiences engaged during meetings and events.

• Summarize discussions efficiently for follow-ups.

• Collect candid, anonymous feedback - especially on sensitive topics like mental health.

Without an easy, interactive way to capture input, discussions risked being one-sided, and valuable insights could go unheard.

Why Mentimeter?

Charlotte may not have been the one to introduce Mentimeter to Universum, but she quickly recognized its value. "Mentimeter is an easy-to-use, intuitive platform with many functions and possibilities," she shares.

For Charlotte, Mentimeter ticks all the boxes:

• Enables real-time audience engagement with interactive exercises

• Provides flexibility with different question formats, from ranking to open-ended

• Quick and clear data export in Excel and PDF

• Fun, agile, and saves time, especially in fast-paced discussions

"I can’t imagine running a focus group discussion without at least one exercise created on Mentimeter." - Charlotte Chevreul, Strategy Consultant at Universum